⚡ TERREMOTO LUZ

Digital Performance & Creative Strategy by Jorge Adrián Pérez Ruano

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Hi, I’m Jorge — also known as Terremoto Luz.
I build and optimize digital systems that turn attention into growth.
I believe ads can be both art and science: powerful words, strong data, and the courage to test everything.

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Digital Performance & Creative Strategy

I’ve spent the last seven years helping brands and small businesses grow through data-driven advertising.

My background in linguistics and creative copywriting lets me understand why people click — and my obsession with numbers makes sure those clicks mean something.

I specialize in Google Ads, GA4 tracking, SEO, and automation funnels, blending creativity with measurable performance.

Terremoto Luz is not a company. It’s my way of working: intense, curious, and always chasing clarity.

Focus Areas

Performance Marketing

Google Ads campaigns

I create and optimize Google Ads campaigns across Search, Performance Max, and Display networks, always focused on improving key metrics like CTR, CPA, and ROAS.

Conversion tracking with GA4 & Enhanced Conversions

I use conversion tracking through GA4 and Enhanced Conversions to make sure every lead or sale is properly recorded and attributed.

Smart Bidding

With Smart Bidding strategies such as Target CPA or Target ROAS, I let machine learning allocate budget efficiently — maximizing results without wasting spend.

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Keyword intent mapping

I use keyword intent mapping to connect business goals with what users are actually looking for.

Creative testing & message optimization

Through creative testing and message optimization, I experiment with headlines, ad copy, and offers to discover what truly converts.

Funnel building & automation

I also design funnel structures and automation flows that guide users from first click to final action — ensuring a consistent, persuasive customer journey.

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Strategy & Copywriting

Web & Analytics

WordPress development

I build and manage WordPress websites that are fast, clear, and designed to convert visitors into leads.

Looker Studio dashboards

I use Looker Studio dashboards to visualize campaign performance in real time, translating complex data into actionable insights.

Tag Manager & event setup

And with Tag Manager and event setup, I make sure every interaction — from form submissions to scroll depth — is tracked correctly, giving full visibility into how marketing drives results.

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Case Studies

Website Redesign

Asbesto México

Goal: Compete in a highly specific industrial B2B niche.

Action: SEO + Search strategy, running two domains competing on same SERPs.

Result: Both ranked on Google page 1, CTR above 3%, CPA reduced 20%.

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Live Website

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Website Development

Aruma Holístico/ Aruma Tonatiuh

Goal: Build a self-sustaining lead generation system.
Action: SEO, Google Ads, Meta Ads, and light automation.
Result: Organic traffic grew +60%; consistent leads even with minimal ad spend.

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